Nau by DP World
New platform to boost Dubai's lead in maritime transport
Statement of Originality & Confidentiality

To comply with my non-disclosure agreement, I have omitted and obscured confidential information in this case study. All the below information belongs to the organization whose name appears on the document and is to be treated as confidential. It is used to demonstrate my work experience and related skills. Permission has been granted for the product to be used as documentation of my work. Please do not disclose any information to any person or persons who would use it for the purpose outside the possibility of employment.

** Project Under Non-disclosure agreement **

OVERVIEW

The Nau app is a marketplace that brings together boat captains (nukdahs) and traders, who are looking to ship their cargo to nearby ports. Nukdahs can define the dhow route, display the boat capacity and connect with traders. Dhowber allows both nukdahs and traders to register, search, and enquire availability and book cargo shipments, all from one user-friendly, easy-to-use mobile app. Payments are also handled via the app so that nukdahs can receive payments immediately. Additionally, there is a two-sided rating system, which allows both traders and nukdahs to rate each other. And finally, the traders can track their cargo from departure to arrival.

The Nau app is overseen by the Dubai Future Foundation (DFF) and it is part of the Dubai 10X Initiative

About 1,500 dhows make 13,000 trips annually, transporting around 2.2 million tonnes of cargo with a value of Dh22 million. The platform is scalable and can be replicated across the globe, especially in countries that have larger inland waterways, rivers, and harbours, to transport cargo from one port to another.

MY ROLE

I lead the UX team in QBurst for the Dhowber project. This would mean that I cannot furnish further details of the work as it is under NDA. The project is expected to complete in a couple of months after which I will be able to showcase the entire work.